Who This Works For
Like any signboard, this works best when there's a good match between what you offer and what local people need. Here are the situations where it typically makes sense.
Likely a Good Fit
You run an established trade business with regular work, but have capacity for additional local customers. You can handle new contact from potential customers without affecting existing commitments.
You understand that building local visibility takes time. You're looking for something that sits alongside your existing approach rather than replacing it.
This might work if you:
Probably Not Right For You If
Business Situation Mismatches
You don't need more work or can't handle additional customers
You need to establish basic business systems first
You're not consistently available for local customers
Your work requires customers from wide geographical areas
Expectation Mismatches
You expect customers to find you within days or weeks
You prefer quantity over quality of potential customers
You want to completely change how you get work
You prefer competitive lead marketplaces
What to Expect
More local people gradually becoming aware of what you do and where you operate. Some may contact you when they need your services.
How It Fits
This sits alongside your existing approach. It works with word-of-mouth, repeat customers, and established reputation.
Think of It This Way
Like a professional signboard that local people notice when they need your services. It doesn't change your existing business - it just makes it easier for the right customers to find and understand what you do.