The honest story behind GopherPad: why we became frustrated with existing lead-selling platforms and decided to build something different for local tradespeople.
We limit the number of businesses in each trade and area to prevent oversaturation. This means better results for those who get access, but not everyone can join immediately.
Each area can only support a certain number of businesses in each trade before it becomes too crowded. Too many plumbers in one town means fewer jobs for each plumber.
We track how many businesses we have in each trade across different areas. When an area reaches its limit for a particular trade, we stop accepting new applications until space becomes available.
We watched good local tradespeople struggle with these systems. Skilled professionals were spending more time bidding than working, and local markets were becoming unfair and unsustainable.
"There had to be a better way to connect local tradespeople with customers - one that was fair, sustainable, and actually helped local businesses thrive instead of just survive."
We decided to build GopherPad differently. Slower growth, limited access, and a focus on sustainable local work rather than maximum platform profits.
Instead of selling the same job to multiple people, we create dedicated pages for individual businesses. One business per trade per area means no bidding wars and no wasted money on leads you can't win.
We limit access deliberately. Yes, this means slower growth and fewer customers for us initially, but it means sustainable, fair work for the tradespeople who do get access.
We could have built another lead-selling platform and made more money faster. But we've seen too many good tradespeople struggle with that model.
"We want GopherPad to be something we'd want to use ourselves if we were running a local trade business. Fair, sustainable, and focused on long-term success."
Built from frustration with existing systems that don't work for tradespeople.
Choosing slower, sustainable development over rapid expansion.
Supporting healthy local markets instead of creating destructive competition.
We built GopherPad because we believe local tradespeople deserve a platform that works for them, not just against their competitors.
Built from frustration. Focused on fairness. Designed for sustainability.