Why We Built GopherPad

The honest story behind GopherPad: why we became frustrated with existing lead-selling platforms and decided to build something different for local tradespeople.

Why We Manage Access

We limit the number of businesses in each trade and area to prevent oversaturation. This means better results for those who get access, but not everyone can join immediately.

Area Coverage Limits

Each area can only support a certain number of businesses in each trade before it becomes too crowded. Too many plumbers in one town means fewer jobs for each plumber.

We track how many businesses we have in each trade across different areas. When an area reaches its limit for a particular trade, we stop accepting new applications until space becomes available.

How this helps:

More work opportunities for each business that gets access
Better customer experience with appropriate choice
Sustainable system that works long-term
Quality maintained rather than quantity maximized
Area Coverage Planning

Market Oversaturation

Too many competitors: Areas flooded with businesses in same trades
Unsustainable growth: Platforms prioritize quantity over quality
Local markets damaged: Healthy competition becomes destructive

Unfair System

Platform profits: Money made from competition, not success
Tradesperson losses: Pay for leads whether they win work or not
Customer confusion: Overwhelmed by too many options and calls

Our Breaking Point

We watched good local tradespeople struggle with these systems. Skilled professionals were spending more time bidding than working, and local markets were becoming unfair and unsustainable.

"There had to be a better way to connect local tradespeople with customers - one that was fair, sustainable, and actually helped local businesses thrive instead of just survive."

Building Something Different

We decided to build GopherPad differently. Slower growth, limited access, and a focus on sustainable local work rather than maximum platform profits.

Our Different Approach

Instead of selling the same job to multiple people, we create dedicated pages for individual businesses. One business per trade per area means no bidding wars and no wasted money on leads you can't win.

We limit access deliberately. Yes, this means slower growth and fewer customers for us initially, but it means sustainable, fair work for the tradespeople who do get access.

Why this works better:

No competition for the same customer enquiry
Customers get one reliable option, not overwhelming choice
Local markets stay healthy and sustainable
Focus on quality work, not price competition
Sustainable Growth Approach

The Long-Term Goal

For Tradespeople

Predictable work: Steady stream of enquiries without bidding wars
Fair pricing: Focus on quality and service, not undercutting
Local reputation: Build relationships, not just chase leads
Sustainable business: Long-term success, not short-term survival

For Local Areas

Healthy markets: Appropriate number of businesses per trade
Quality focus: Competition based on service, not just price
Customer trust: Clear choice without overwhelming options
Local economy: Supporting established businesses to thrive

Why This Matters to Us

We could have built another lead-selling platform and made more money faster. But we've seen too many good tradespeople struggle with that model.

"We want GopherPad to be something we'd want to use ourselves if we were running a local trade business. Fair, sustainable, and focused on long-term success."

Personal Mission

Built from frustration with existing systems that don't work for tradespeople.

Sustainable Growth

Choosing slower, sustainable development over rapid expansion.

Local Focus

Supporting healthy local markets instead of creating destructive competition.

What This Means

For GopherPad

Slower growth and less immediate revenue
More complex system to manage fairly
Cannot accept every application immediately
Long-term sustainability over short-term profit

For Tradespeople

No bidding wars or price competition
Sustainable work opportunities
Focus on quality service and reputation
Fair system that supports local business

We built GopherPad because we believe local tradespeople deserve a platform that works for them, not just against their competitors.

Built from frustration. Focused on fairness. Designed for sustainability.